A DECADE AGO
SOMETHING BRILLIANT
BEGAN
As the first light of dawn embraced upon the horizon, a spark was lit in Vietnam’s creative universe.
A new bold, curious and restless generation budded with it.
In 2016, Vietnam Young Lions was born, as a call to arms for young minds with big ideas.
In 2016, Vietnam Young Lions was born, as a call to arms for young minds with big ideas.
Those who knew creativity could inspire action and leave a mark that stains forever.
THE JOURNEY
And now, ten years later, that spark has become a constellation -
brighter, bolder and ready to illuminate the galaxy.
What began as a whisper is now a roar, resonating across the universe.
NOW
IT'S TIME TO
CELEBRATE
a decade since that first star shined.
Not just to honor the past, we celebrate the galaxy we have built together
and the infinite light is still waiting to shine!
a decade since that first star shined.
Not just to honor the past, we celebrate the galaxy we have built together
and the infinite light is still waiting to shine!
TWO ORBITS
ONE CREATIVE
UNIVERSE
CATEGORIES
MARKETERS
Within 24 hrs, each team has to develop a marketing campaign to solve a business challenge
A 10-slide presentation,
max. 10MB, pdf
DIGITAL
Within 24 hrs, each team has to develop an integrated digitally-led campaign.
A 1-slide A3 page,
max. 10MB, pdf
FILM
Within 48 hrs, each team has to develop a key message conveyed in the most creative way
A 60s video (max. 100MB)
and 1-page summary of the film.