
Where young creatives awaken their roar
Awaken The Lions is a creative marketing competition that brings together ambitious university students
ready to challenge themselves beyond the classroom. Through real-world briefs, industry mentorship,
and competitive experiences, the competition empowers emerging talents to sharpen their creativity,
expand their perspectives, and take their first bold steps toward the future of the creative industry.
ready to challenge themselves beyond the classroom. Through real-world briefs, industry mentorship,
and competitive experiences, the competition empowers emerging talents to sharpen their creativity,
expand their perspectives, and take their first bold steps toward the future of the creative industry.
VOICE YOUR DREAM
Voice Your Dream is a call to every young creative to speak up for what they believe in.
Every breakthrough starts with a voice brave enough to be heard.
At Awaken The Lions 2026, you'll turn passion into purpose, creativity into impact,
and your first roar into the beginning of something extraordinary.
At Awaken The Lions 2026, you'll turn passion into purpose, creativity into impact,
and your first roar into the beginning of something extraordinary.
The Journey

And now, ten years later, that spark has become a constellation -
brighter, bolder and ready to illuminate the galaxy.
What began as a whisper is now a roar, resonating across the universe.
Now
it's time to
celebrate
a decade since that first star shined.
Not just to honor the past, we celebrate the galaxy we have built together
and the infinite light is still waiting to shine!

Two orbits
One creative universe
Student
League
League
This orbit belongs to
fulltime students who have yet set foot
in the industry but are ready to launch
their creative journey
Eligibility
Vietnamese passport holder
Team of 2 members
Born on or after 26/06/1995
Industry
Practitioner
League
Practitioner
League
This orbit belongs to young professionals
working fulltime in agencies, brands, media,
or in-house teams who are ready
to go further and shine brighter
Eligibility
Vietnamese passport holder
Team of 2 members
Born on or after 26/06/1995
For Marketers category: only client
-side full-time employees
are accepted
Categories

MARKETERS
Within 24 hrs, each team has to develop a marketing campaign to solve a business challenge
A 10-slide presentation,
max. 10MB, pdf

DIGITAL
Within 24 hrs, each team has to develop an integrated digitally-led campaign.
A 1-slide A3 page,
max. 10MB, pdf

FILM
Within 48 hrs, each team has to develop a key message conveyed in the most creative way
A 60s video (max. 100MB)
and 1-page summary of the film
Registration Phases & Prices



Check Registration Guideline
and get yourself ready to join Vietnam Young Lions 2026,
the greatest Creative Competition of Vietnam
the greatest Creative Competition of Vietnam